Daily Mobile Industry Snippets!
Creating a cross-platform smartphone app isn’t easy. It takes lots of work to port a single game or other app to the hundreds of different cell phones and carriers in the world.
But London-based Ideaworks Labs says it has solved the problem with its Airplay software development kit. It launched its fourth version of the software in October, and it is adding a version for Mac-based developers. That should beef up the competition in the race to create mobile apps that run on all sorts of phones.
The basic pitch is that if you develop an app for the iPhone, you may reach an audience of 65 million or so at the most. If you develop the app with Airplay, you can get your app to half a billion phones. You write the code once for the ARM processor used in most phones. Then the code is natively translated — with a single click — to other platforms, including iPhone, Android, Symbian, Windows Mobile, BREW and Maemo devices. And once the Apple iPad comes out, Ideaworks Labs expects to be able to support that platform too.
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Tags: airplay, Android, apple, brew, Google, ideaworks labs, iPhone, ipod touch, maemo, microsoft, mobile applications, mobile apps, Nokia, smartphone app, symbian, windows mobile, WinMo