Daily Mobile Industry Snippets!
Loopt, an early leader in location-based services, will start offering users targeted local coupons and discounts. The Mountain View-based startup has teamed up with another San Francisco Bay Area company, Mobile Spinach, to power the offers. Through the partnership, Loopt will send users offers in their neighborhood with directions, which they can then redeem by showing their phone while at the restaurant. The deals are part advertising part coupon and will only be featured in San Francisco for now. Coupon site Mobile Spinach will offer dozens of deals exclusively to Loopt users and through their own site per week.
Sources:
http://techcrunch.com/2010/02/08/loopt-partners-with-mobile-spinach-to-offer-location-based-deals/
http://digital.venturebeat.com/2010/02/08/loopt-mobile-spinach/
Tags: location based applications, location based apps, loopt, mobile apps, mobile spinach