Daily Mobile Industry Snippets!
Mobile analytics company Localytics observed iPhone activity by the hour, adjusted for timezones, and came up with a chart: iPhone owners use their apps much more on nights and weekends rather than during the weekday. Hence, an obvious conclusion has been made: The iPhone is used much more a personal gadget rather than a professional tool.
Localytics gets its data directly from apps that incorporate the company’s analytics tracking tools. The data is biased by being measured only through a fraction of the 100,000-plus apps in Apple’s store, but Localytics’ analysts believe it’s enough of a cross-section to apply broadly to the rest of the app market.
Weekday usage peaks at 9 PM US time, they found, with Tuesday being the busiest weeknight. On weekends, iPhone owners only increase their app playtime by 7 percent over weekday use, and as shown in the chart, Saturday app usage is spread out surprisingly evenly across the day.
Source:
http://mobile.venturebeat.com/2010/03/09/iphone-localytics/
Tags: apple, iPhone, mobile analytics, mobile applications, mobile apps