Daily Mobile Industry Snippets!
Distimo, an app store analytics startup is diversifying its business model and broadening its current offering of reports for operators and handset manufacturers with a new product called Monitor. This provides a solution that enables mobile application developers to collect and analyze relevant statistics about their works across app stores. It provides key analytics such as total daily downloads, revenues and global rankings worldwide of their applications. For now, statistics are limited to Apple’s App Store and Android Market, but they aim to do this for most popular mobile app stores in the near future.
Source:
Daily Mobile Industry Snippets!
Mobile gaming is taking off. Developers will need in-depth analysis to determine consumer behavior with their games and adjust their games accordingly. Motally provides user-action tracking services for the mobile web and apps, is expanding its product base towards mobile games on the iPhone, Android and Blackberry platforms. It is currently now in private beta.
Motally’s game-oriented analytics platform allows publishers to track in-game data including where users drop out in-play and which levels users interact with most. They also allows for the dynamic changing of the game’s design, hence letting developers measure the impact of changes immediately. As a result, publishers can tweak their games accordingly by pinpointing areas of the game with the most traffic and identifying trouble areas.
Other features of Motally includes analyzing which levels are the players reaching and dropping off, determining top players with their high score and understanding which virtual goods are the most popular in the application.
Source:
http://techcrunch.com/2010/03/11/motally-brings-mobile-analytics-to-smartphone-games/
Daily Mobile Industry Snippets!
Mobile analytics company Localytics observed iPhone activity by the hour, adjusted for timezones, and came up with a chart: iPhone owners use their apps much more on nights and weekends rather than during the weekday. Hence, an obvious conclusion has been made: The iPhone is used much more a personal gadget rather than a professional tool.
Localytics gets its data directly from apps that incorporate the company’s analytics tracking tools. The data is biased by being measured only through a fraction of the 100,000-plus apps in Apple’s store, but Localytics’ analysts believe it’s enough of a cross-section to apply broadly to the rest of the app market.
Weekday usage peaks at 9 PM US time, they found, with Tuesday being the busiest weeknight. On weekends, iPhone owners only increase their app playtime by 7 percent over weekday use, and as shown in the chart, Saturday app usage is spread out surprisingly evenly across the day.
Source:
